Privacy policy

Privacy policy

We, MH Berlin GmbH, Mengerzeile 1-3, 12435 Berlin (hereinafter referred to as “we”, “us” and “our”) are obligated to protect and respect your privacy.

This Privacy Policy together with our General Terms and Conditions as well as our Cookie policy set the basis according to which any personal data we collect about you, or that you provide us, shall be processed by us. You will find all the above-mentioned documents as links under Legal on our website www.maisonheroine.com.

Please read the following text carefully in order to understand our positions and practices with regard to your personal data and the way we use this data. If you visit the website www.maisonheroine.com, you accept and agree to the practices described in this policy.

Information about the collection of personal data and provider identification

Personal data is all data that personally relates to you, such as name, address, email addresses, individualized user behavior. We are service providers acc. to §13 Tele Media Act (TMG) and responsible acc. to §3 paragraph 7 Federal Data Protection Act (BDSG).

Rights to obtain and withdraw information/data protection officer

You have the right to request information about the data stored by us about you at any time, as well as its origin, the recipients or categories of recipients who this data will be forwarded to and the purpose of storage. Furthermore, you have a right to object to the processing or use of your personal data for advertising purposes or for market and opinion research, as well as for the trade with addresses and commercial data processing. You can always also object to the compilation, processing or use of your personal data if an evaluation shows that your legitimate interest because of your particular personal situation outweighs the interest of the responsible authority involved in the collection, processing or use of such data. This does not apply if legislation entitles or obliges this collection, processing or use of data. Furthermore, you basically still have the right to revoke a previously granted consent to collect, process and use your personal data at any time with effect for the future. All information or explanations concerning data protection can be given by the company data protection officer of MH Berlin GmbH, who you can reach at the following address Fidicinstr. 17, 10965, or by email at hello@maisonheoriene.com, or by calling the customer service telephone at 0049 (0)30 55074729. Please also contact the data protection officer if you would like to exercise your right to objection or revocation according to the BDSG.

Data security

Your personal data is transmitted using SSL and 128-bit encryption via the Internet. We secure our website and other systems through technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. Access to your user account is possible only after entering your personal password. You should always treat your access information confidentially and close the browser window when you have finished communicating with us, in particular, if you share the computer together with others.

Collection of data when surfing on our website

We do not collect any personal data when using the website just for informative purposes, i.e., when you do not sign on to the website, register, or otherwise transmit information to us, with the exception of the data, which your browser transmits to allow you to visit the website. These are: IP address; date and time of the request; time zone difference to Greenwich mean time (GMT); contents of the request (specific page); access status/HTTP status code, the respective amount of data transmitted; website making the request; browser; operating system and its interface; language and version of the browser software. Furthermore, cookies are saved on your computer when you use the website. In this respect, our Cookie policy shall apply which you can find as a link under Legal on our website www.maisonheroine.com.

Use of website functions

In addition to the purely informative use of our website, we offer various services that you can use if you are interested in. For this purpose, you must normally specify more personal data, which we will use to provide the respective service. If additional voluntary details are possible, these are marked accordingly. If your contact with us is by email or using the contact form, your email address and, if you provide this, your name and telephone number will be saved by us in order to answer your questions.

Disclosure of data with third parties

We can then disclose your personal data to third parties if this is necessary to fulfill the purpose for which you gave us your data. Sometimes we use external service providers to process your data. These have been carefully selected by us and commissioned in writing. They are bound by our instructions and are regularly inspected by us. The service provider will not share this personal information with third parties.

Purchasing in our online shop

If you wish to order something in our online store, you have to open a user account, which will store your data for later purchases. If you delete your account, which is possible at any time, we will store your data only for the purpose of satisfying of the contract and delete it as soon as we are no longer legally obliged to store such data.

Our user account

If you want to take advantage of the functions of our user account, you have to do this by registering yourself with your name, your email address, and a password of your choice. You want to make a purchase in our Online-Shop, you have to provide the necessary details for carrying out the contracts. This mandatory information is marked separately. Further details are voluntary. In the context of the user account, we will store data as necessary for the fulfillment of an order, in particular, your shipping addresses. We will forward your payment details directly to our billing service provider; this does not remain in our systems. We will continue to save the voluntary data specified by you for the duration of use of your user account insofar as you do not delete this beforehand. You can manage and change any information in the protected user account area.


For the registration to our newsletter, we use the so-called double opt-in procedure. This means that we send a confirmation email to you after you have submitted your email address to the specified email address, in which you are asked to confirm that you want to receive the newsletter. If you not confirm this within a period of 7 days, your account will automatically be deleted. If you confirm that you wish to receive the newsletter, we will store your email address for as long as you wish to receive the newsletter. This data storage serves the sole purpose of being able to send you the newsletter. Furthermore, we will store your IP addresses at the time of registration and confirmation to prevent abuse of your personal data. An email address will be sufficient to receive our newsletter. Additional voluntary information about you will only serve to personalise the newsletter. In order to send our newsletter, we use the services of the Rocket Science Group, LLC d/b/a MailChimp 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308. Their servers are located in the United States, where there is no privacy level comparable with the European standard. We are nevertheless convinced that MailChimp is dealing very conscientiously with personal data. With your registration for our newsletter, you agree that your email address will be processed for the purpose of sending the newsletter on our behalf. You can obtain more information about data protection through MailChimp: http://mailchimp.com/legal/privacy/ or by mail at the following address: MailChimp, Privacy Department, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308. You may revoke your consent to us sending you the newsletter at any time. You can declare your withdrawal by clicking on the email link provided in every newsletter, using this website form, via email to unsubscribe@maisonheroine.com or by sending a message to the contact data specified in the imprint. In addition, you can unsubscribe to the newsletter in your user account. Your data will not be disclosed to third parties.

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer to help analyze how you use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the United States and saved there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports about website activities and to provide further services related to website usage and Internet usage for website operators. This website uses Google Analytics with the extension “_anonymizeIp()”. In this way, IP addresses are further processed in an abbreviated form, a direct reference to a person can thereby be excluded. The IP anonymization is carried out by Google within the Member States of the European Union or in other contracting states party to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to a Google server in the USA and shortened there. The IP address sent as part of Google Analytics from your browser will not be brought together with any other data held by Google. You may avoid the saving of cookies by selecting the appropriate settings on your browser software. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google from collecting and processing data created by the cookie relating to your use of the website (incl. your IP address) by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. The use of Google Analytics takes place in accordance with the requirements agreed-upon by German data protection authorities and Google. Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: + 353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html, an overview of data privacy: http://www.google.com/intl/de/analytics/learn/privacy.html, as well as the privacy policy: http://www.google.de/intl/de/policies/privacy.

Use of social media plug-ins

We are currently using the following social media plug-ins: Facebook, Instagram, Medium and LinkedIn. We use the so-called 2-click solution here. In other words, when you visit our site, as a matter of principle no personal data is passed on to the provider of these plug-ins. You can recognize the provider of the plug-in-in by the markings on the grey boxes according to the first letter of the alphabet. Only if you click on a plug-in will personal data be transmitted: by the activation of the plug-in, the data will automatically be transmitted to the respective plug-in provider and saved there (for U.S. American providers in the United States). We have neither influence on any of the collected data and the data processing procedures, nor on the full extent of data collection, nor are we aware of the purposes as well as the storage periods of this data. As the plug-in provider under data compilation in particular via cookies, we recommend that you delete all cookies before clicking on the grey boxes with regard to the security settings of your browser. When you activate a plug-in, the plug-in provider receives information that you have recalled the appropriate subpage of our online offer. Also, the data mentioned under clause 4 of this Privacy Policy are transmitted, whereby in the case of Facebook only an anonymous IP is registered according to the respective provider in Germany. This is done regardless of whether you have an account with this plug-in provider and are logged in there. If you are logged in with the plug-in provider, this data is assigned directly to your account. If you click on the activated button and link the page, for example, the plug-in provider also stores this information in your user account and publicly communicates this to your contacts. If you do not wish the assignment with your profile with the plug-in provider, you have to log out prior to activation of the button. The plug-in provider stores this data as user profiles and uses it for purposes of advertising, market research and customizing its website. Such an evaluation is made (also for non-logged-in users) to present demand-oriented advertising and to inform other users of the social network about your activities on our site. You have a right to object to these user profiles being created, whereby you have to contact the respective plug-in provider to exercise this right. You will receive more information about the purpose and scope of data collection and processing by the plug-in provider in the following privacy statements provided by these providers. There you can receive even more information about your respective rights and options to protect your privacy. Addresses of the respective providers and URL with their privacy statements: a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php; further information about the collection of data: http://www.facebook.com/help/186325668085084 c) Instagram, LLC, https://help.instagram.com/155833707900388. b) Medium, Inc., 760 Market St, Suite 900, San Francisco, California 94102, USA; https://medium.com/policy/medium-privacy-policy-f03bf92035c9#.pfndi4irt d) LinkedIn, https://www.linkedin.com/legal/privacy-policy


We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Affected rights

Please contact us at any time if you would like to find out which personal data we store about you or if you want to have it corrected or deleted. You also have the right to restrict processing (Art. 18 GDPR), a right to object to processing (Art. 21 GDPR) and the right of data transferability (Art. 20 GDPR). In these cases, please contact us directly.

Changes to this privacy policy

We reserve the right to change our privacy policies if necessary due to new technology. Please make sure you have the latest version. If any fundamental changes are made to this privacy policy, we will post it on our website.

All interested parties and visitors of our website reach us in privacy issues at:

MH Berlin GmbH
Mengerzeile 1,3
12435 Berlin
Phone: +49 (0)30 286 40663
Email: service@maisonheroine.com

If our data protection officer cannot answer your request to your satisfaction, you will, in any case, have your right to complain to the data protection supervisory authority responsible for your state.

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