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From Women, For Women

Holding out for a Heroine

Maison Hēroïne is inspired by women who are always on the move. By heroines who manage to juggle everything, even when everyday life is sometimes incredibly chaotic. Working women who don't need a big briefcase to show that they're the boss. Because they know what they're doing. We want to accompany all of these strong women: the self-employed who change from their pajamas to their blazer at lunchtime. The mothers who rush from the office to the daycare center because the meeting took longer. The students at the interview for their dream job.

A Maison Hēroïne handbag says: I have everything under control. Or at least within reach. Everything is OK!

At least I haven't lost track.

Sustainability made for you

Because just being chic isn't enough for us, all Maison Hēroïne models are made explicitly from recycled leather or vegan leather. What would otherwise be thrown away is first reprocessed using an innovative process and then reprocessed in our production facilities in Portugal and Asia. We use both leftover pieces from leather production and vegan materials such as recycled PET bottles.

With this sustainability approach, we are currently pretty much alone when it comes to leather goods in the premium segment. We are doing pioneering work, so to speak. But as a company, we simply couldn't help but encourage a conventional industry to rethink its environmentally friendly processes. Because we have to conserve all resources today if we want to make fashion that will still be relevant tomorrow.